Our Story

URBAN GOLF CULTURE was created from a real experience—one shared by many people growing up in low-income or middle-class urban neighborhoods. Golf wasn’t part of your world. It didn’t feel accessible, relatable, or designed for people who look or dress like you.

Even when your high school football coach encouraged you to try golf, the culture surrounding the sport felt distant. The clothes didn’t fit your identity, and the stereotype that golf was a “rich, white man’s sport” kept you away. Only as an adult did you realize the opportunities you missed: scholarships, networking, long-term athletic involvement, business connections, and a game you could have played for life.

That personal experience sparked a new mission — to make sure the next generation doesn’t miss those same opportunities. URBAN GOLF CULTURE exists to break down the cultural, financial, and stylistic barriers that have kept urban communities out of the sport for decades. We aim to bring golf to the city and the city to golf.

Our apparel is more than clothing — it’s representation. It blends urban fashion, modern athletic design, and on-course performance. It gives kids and adults from the neighborhood something familiar, something expressive, something they feel proud wearing on the course. Because when you look the part in your own way, you feel confident enough to step into new spaces.

URBAN GOLF CULTURE is changing perceptions, transforming style norms, and reshaping the future of golf. We serve the kid who thinks golf “isn’t for people like us,” the parent looking for a safe and long-lasting sport for their children, and the adult who wishes they had picked up a club sooner.

We’re not here to fit into the traditional golf mold — we’re here to build a new one.
One rooted in culture.
One driven by access.
One powered by identity and style.

This is more than a brand. It’s a movement redefining who belongs in the game.

URBAN GOLF CULTURE: Redefine the Fairway.